Diageo is a global leader in beverage alcohol with over 200 brands sold in 180 countries. When they decided to do a deep-dive brand exploration and giveaway presentation on two of their most popular brands—Johnnie Walker and Captain Morgan—they reached out to the Leaderpromos Agency. After intensive research into the history of both brands, the agency’s team created and presented multiple unique promotional campaigns. The Diageo team loved our thoroughness, thoughtfulness, and creativity in creating campaigns that would stand out from the crowd, and several of our concepts were given the green light and are on-deck for future holiday promotions.