TripActions is a business travel and expense platform that enables companies to easily build, manage, and scale a world-class corporate travel and expense management program. When they were looking for new ways to attract high-level prospects, TripActions reached out to the Leaderpromos Agency.
We decided on a direct mail campaign with messaging centered around travel and culture to send to high-level prospects around the holidays. When the recipient opened the box, the inside of the lid read “Explore the culture of different countries with the help of the universal language – Food!”
Inside, a custom insert card read “Happy Holidays from TripActions”, followed by “You’re invited to enjoy and share this delicious journey with your coworkers. We look forward to exploring the world with you and your team in 2020!” The kits were very well-received. Most importantly, they had a deeply impactful conversion rate with these high-level prospects.
When Standard & Poors (S&P) was looking for ways to upgrade their on-boarding experience for all employees globally across four different divisions, they came to the Leaderpromos Agency.
The agency decided on classic, functional products that would provide value for every employee, regardless of gender or geographical location. The goal was to communicate the company’s culture while making new employees feel welcome, so it was imperative to choose the welcome gifts carefully. The final kits included a branded backpack, tumbler, journal, pen, PopSocket, and mouse pad, all packaged with custom S&P tissue paper inside a custom mailer box.
By acknowledging the unique circumstances of an employee’s first day at work with thoughtful onboarding kits, empathetic organizations can better help their new hires feel relaxed, welcomed, and appreciated from day one.
With a higher percentage of the workforce working remotely than ever before, either by choice or by circumstance, it is imperative to ensure these employees still feel connected to the company and their coworkers.
Thoughtful kits with branded items that provide value or break up the work-from-home routine are a great way to make employees feel appreciated and create greater engagement.
How do you leave a lasting impression on virtual event attendees when you can’t meet them face-to-face?
Branded kits delivered to clients or potential clients are a powerful way to add a tangible element to a digital experience. They create a stronger, more personal connection to your audience that will keep your company and your brand top-of-mind.