Why We Love FEED Projects

In a marketplace flooded with promotional products, FEED Projects stands out by doing something radically simple and deeply impactful: turning every purchase into a meal for a child in need. Founded by Lauren Bush Lauren in 2007, FEED is more than a lifestyle brand—it’s a movement to end childhood hunger through beautiful, ethically made merchandise that tells a story of hope, dignity, and global change.

A Mission Rooted in Meals

FEED’s model is clear and powerful: every product sold provides a specific number of school meals to children in vulnerable communities. That number is stamped directly onto each item, making the impact tangible and personal. [feedprojects.com]

To date, FEED has provided over 128 million meals across more than 20 countries, partnering with organizations like:

• United Nations World Food Programme (WFP)
• No Kid Hungry
• Akshaya Patra

These meals do more than nourish—they help keep kids in school, especially girls, and break cycles of poverty through education and nutrition.

Merchandise Designed for Impact

FEED’s product line includes:

• Tote bags, pouches, and backpacks
• Apparel and accessories
• Home goods and hosting kits

Each item is crafted with sustainability in mind, using:

• GOTS-certified organic cotton
• Recycled PET plastics
• Semi-vegetable-tanned leather
• Natural plant-based dyes

In 2021, 74% of FEED’s assortment was made from sustainable materials, and the brand continues to push toward a more regenerative supply chain.

Supporting Artisan Makers

FEED partners with artisans and small-scale producers, many of whom are women-led, to create handmade, one-of-a-kind products. These partnerships provide:

• Fair wages
• Community investment
• Sustainable livelihoods

While specific artisan collectives are not listed on the site, FEED emphasizes ethical sourcing and supply chain transparency as part of its B Corp certification and sustainability mission.

Corporate Partnerships That Scale Good

FEED has collaborated with major brands to amplify its mission through co-branded merchandise:

• Clarins: Over 33 million meals through the “Gift with Purpose” program
• Target: A nationwide collection that raised 14 million meals
• Whole Foods: A reusable tote that helped feed every schoolchild in Rwanda for a year
• National Geographic: A recycled bottle-based bag collection for explorers and changemakers

These partnerships show how branded merchandise can be a vehicle for real-world impact, not just brand awareness.

Why FEED Projects Matters Now

In a time when consumers and employees expect brands to stand for something, FEED offers:

• Authenticity: Every product is tied to a measurable outcome.
• Transparency: Impact is visible, trackable, and personal.
• Sustainability: Materials and production reflect a commitment to the planet.
• Social equity: Empowering women and artisans through fair trade and opportunity.

FEED isn’t just selling bags—it’s feeding futures.

Final Thoughts

FEED Projects proves that branded merchandise can be more than promotional—it can be transformational. For companies ready to align their swag with purpose, FEED offers a simple but powerful promise:

Carry a bag. Change a life.

*All Images courtesy of FEED Projects