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Trend Reports,
Guides,
& Lookbooks
Trend Reports,
Guides,
& Lookbooks
Trend Reports,
Guides,
& Lookbooks
Trend Reports,
Guides,
& Lookbooks
Trend Reports,
Guides,
& Lookbooks
Trend Reports,
Guides,
& Lookbooks
Trend Reports,
Guides,
& Lookbooks
Trend Reports,
Guides,
& Lookbooks
Trend Reports,
Guides,
& Lookbooks
Trend Reports,
Guides,
& Lookbooks
Ideas start
with insights.
Consider this your source for what’s now, what’s next and what’s possible for your brand.
The best branded merchandise doesn’t follow what’s already been done. It anticipates what’s next.

Our team is constantly exploring the trends, products, retail influences and cultural shifts shaping how people connect with brands. We turn that thinking into trend reports, guides and curated lookbooks designed to inspire new ideas and help you make more informed merchandise decisions.
Let's Create Something Meaningful Together
Ideas start with insights.
Consider this your source for what’s now, what’s next and what’s possible for your brand.
The best branded merchandise doesn’t follow what’s already been done. It anticipates what’s next.

Our team is constantly exploring the trends, products, retail influences and cultural shifts shaping how people connect with brands. We turn that thinking into trend reports, guides and curated lookbooks designed to inspire new ideas and help you make more informed merchandise decisions.
Let's Create Something Meaningful Together
Explore.
Discover.
Get inspired.
Explore. Discover. Get inspired.
Trend Reports
See what’s coming next.

Our perspective on the cultural, retail and merchandise trends influencing what people want, how they live and the products they’ll connect with next.

Guides
Turn ideas into opportunities.

Focused resources that go deeper into the moments, strategies and merchandise opportunities that can help your brand create more meaningful connections.

Lookbooks
Inspiration, curated.

Explore collections of standout products selected by our merchandise experts around emerging trends, gifting moments, lifestyles and experiences.

2025 Executive Gifting Trend Report Cover with High End canvas briefcase in a dark bar
Employee Gifting Trend Report Cover featuring employee at desk with nice wood headphones and stylish grey waterbottle
2025 Travel Tech Trend Report Cover with woman with stylish hat and backpacking across Italy
Branded Merchandise Trend Report Cover featuring stylish woman with jacket hat and scarf visting a foreign city tourist
Designing the Future Trends Cover showing casual professional woman with dark hair carrying bags
2025 Holiday Gifting Guide cover showing couple in front of fireplace at holidays enjoying a charcuterie board
Leader Holiday Gift Guide cover featuring a beautiful tan and light blue branded gifting kit with products and sustainable packaging
Leader Holiday Guide 2 Cover with woman holding a polaroid camera and picture in front of her head
USA Proud Product Guide Cover with woman wearing t-shirt and hat waving an American Flag against a blue sky
First Impressions Packaging Guide cover with woman in yellow shirt and hair bow opening a package while sitting in her stylish grey and yellow living room
2025 Best of the Best Branded Merchandise LookBook Cover featuring woman wearing gold copper dyson headphones
Holiday Lookbook with blonde woman on classic street with snow falling wearing an exclusive leaderpromos stylish ugly sweater
Apparel Lookbook cover good better best showing strong man in t-shirt riding the subway
Cozy Comforts Lookbook cover shows woman all snuggled up under covers in a stylish grey blanket on a stylish grey couch
Golf Guide Lookbook Cover with top golf retail brand logos and man chipping a golf ball from the sand trap
Trend Reports
See what’s coming next.

Our perspective on the cultural, retail and merchandise trends influencing what people want, how they live and the products they’ll connect with next.

2025 Executive Gifting Trend Report Cover with High End canvas briefcase in a dark bar
Employee Gifting Trend Report Cover featuring employee at desk with nice wood headphones and stylish grey waterbottle
2025 Travel Tech Trend Report Cover with woman with stylish hat and backpacking across Italy
Branded Merchandise Trend Report Cover featuring stylish woman with jacket hat and scarf visting a foreign city tourist
Guides
Turn ideas into opportunities.

Focused resources that go deeper into the moments, strategies and merchandise opportunities that can help your brand create more meaningful connections.

2025 Holiday Gifting Guide cover showing couple in front of fireplace at holidays enjoying a charcuterie board
Leader Holiday Guide 2 Cover with woman holding a polaroid camera and picture in front of her head
USA Proud Product Guide Cover with woman wearing t-shirt and hat waving an American Flag against a blue sky
First Impressions Packaging Guide cover with woman in yellow shirt and hair bow opening a package while sitting in her stylish grey and yellow living room
Lookbooks
Inspiration, curated.

Explore collections of standout products selected by our merchandise experts around emerging trends, gifting moments, lifestyles and experiences.

2025 Best of the Best Branded Merchandise LookBook Cover featuring woman wearing gold copper dyson headphones
Holiday Lookbook with blonde woman on classic street with snow falling wearing an exclusive leaderpromos stylish ugly sweater
Apparel Lookbook cover good better best showing strong man in t-shirt riding the subway
Inspiration is just the beginning.
See something that sparks an idea?
Let’s make it yours.

Our strategists, creatives and merchandise experts can take the trends, products and possibilities you discover here and turn them into a solution designed specifically for your brand, your audience and your goals.

Because knowing what’s next is valuable. Knowing what to do with it is where Leader comes in.

Let's Create Something Meaningful Together
Inspiration is just the beginning.
See something that sparks an idea? Let’s make it yours.

Our strategists, creatives and merchandise experts can take the trends, products and possibilities you discover here and turn them into a solution designed specifically for your brand, your audience and your goals.

Because knowing what’s next is valuable. Knowing what to do with it is where Leader comes in.

Let's Create Something Meaningful Together