Make More Connections—
5 Travel & Tech Trends to Keep Your Brand Top-of-Mind in 2025
Want your brand to travel farther and stay top-of-mind in 2025?
Branded travel and tech products aren’t just giveaways; they’re powerful tools for creating lasting connections. These high-quality, functional items are used daily, making your brand a trusted companion on every journey. According to the ASI 2023 AD Impressions Study, promotional bags alone generate 1,940 impressions over their lifetime. By tapping into these five key trends, you’ll ensure your brand remains visible, relevant, and unforgettable.
Trend 1: The Eco-Conscious Traveler
The eco-friendly trend is moving beyond simple recycling to focus on materials, manufacturing ethics, and give-back initiatives. Gifting sustainable items positions your brand as a partner committed to making the world a better place.
The Strategy: Link your brand directly to environmental stewardship and purpose-driven supply chains.
The Merchandise: Look for items made with recycled materials (like rPET from plastic bottles), products that are part of give-back programs (e.g., 1% for the Planet), and repurposed accessories like totes and pouches.
Trend 2: Bags for Effortless Efficiency
Travel bags and accessories are no longer just for storage; they are highly functional organizational tools. Today’s most popular bags are engineered for the modern travel experience, prioritizing security, comfort, and seamless passage through checkpoints.
The Strategy: Position your brand as a partner in simplifying your recipient’s demanding travel schedule.
The Merchandise: Look for features like TSA approval, multiple tech tool pockets, and compliance with global carry-on allowances. The most popular items are designed to accommodate laptops and allow for quick access to them.
Trend 3: Power Banks for Uninterrupted Connection
Recipients expect branded power solutions to be reliable and highly durable. Promotional power banks are a powerful loyalty tool: according to an ASI 2023 AD Impressions Study, 51% of American consumers would keep and use a promo power bank for 2 years or longer.
The Strategy: Provide indispensable, long-term tools that keep high-value clients productive and always connected.
The Merchandise: Focus on fast-charging capabilities, compact design, and multi-device support, such as power banks that include outputs for both Type-C and Lightning® devices, as well as watch chargers.
Trend 4: Advanced Audio for a Dynamic Listening Experience
Whether it’s noise-cancelling headphones for concentration or water-resistant speakers for outdoor relaxation, the audio trend emphasizes quality and battery life.
The Strategy: Associate your brand with clarity, comfort, and a superior personal audio experience.
The Merchandise: Look for extended battery life (e.g., more than 4 days of music playback time), dynamic sound quality, and durable features like water resistance—even speakers that can float!
Trend 5: Smart Tech for Home and Auto
Beyond travel, tech accessories that enhance daily productivity and safety are highly valued. The trends focus on integrating smart features into everyday personal, home, and car environments.
The Strategy: Provide useful, innovative gadgets that solve common daily problems, keeping your brand central to the recipient’s personal life.
The Merchandise: Gifts that feature compact and portable design, wireless capabilities, and multi-functionality. Examples include smart cup holders and mobile phone mounts, or sustainable desk items like a bamboo pencil cup that features wireless phone charging.
* Image credits: Airwheel, Anker, Rupt, NOBL, Bose
Create a Lasting Connection with LeaderPromos’ Purpose-Driven Branded Merchandise™
Travel and tech items are a critical part of your branded merchandise strategy, offering exceptional utility and long-term brand presence. By leveraging these key trends, you are not just distributing products; you are reinforcing trust, strengthening partnerships, and positioning your brand as a leading, purpose-driven solution.
We have so much more for you to see in our Travel & Tech Trend Report, and across many of our publications.
Let’s Make Our Own Connection and Build Your Travel & Tech Branded Merchandise Strategy Together.Start Here.
Contact your dedicated account representative or reach out to our office today to discuss how we can help your organization accomplish its branded merchandise goals.
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