Everyday Bank Ink Pen Goes Viral
Challenge:
A low-cost solution with the power to generate awareness and create an impact in the community. It needed to be highly visible, perfectly positioned for social media and a strategy not used by other banks to drive customers into the bank.
Solution:
We proposed an original, custom-designed, fully-branded pen, reimagined from barrel to clip to tip. It’s distinguished the bank’s marketing and sparked millions of brand impressions.
#HuntingtonPens
