During their self-proclaimed “Maytag Month,” Maytag was looking for strategies to drive awareness for its newest appliances as well as energize sales. After extensive research, Leaderpromos Agency concluded that a strategy to engage sales associates would yield the greatest return. We proposed a selfie-sharing contest: a sales associate simply had to put on the Maytag Man hat, take a selfie with a customer that was buying one of the designated Maytag products, and post it to social media with the hashtag #MaytagMonth. Each selfie would enter the associate to win a gift card redeemable for high-end, premium Maytag-branded gifts from their webstore.
During their self-proclaimed “Maytag Month,” Maytag was looking for strategies to drive awareness for its newest appliances as well as energize sales.
Part of the strategy included promoting the contest by stationing life-size Maytag Man cardboard displays and information table tents in store breakrooms. Associates would also be given eye-catching, branded lanyards and flashing buttons to help draw customer attention. Engaging and interactive marketing collateral such as multi-fold brochures and puzzles would be strategically placed in stores to drive awareness and interest in Maytag products.
