Ace Your Brand’s Golf Game—
with Our Exclusive Golf Outing Planning Guide
Golf tournaments are a proven strategy for creating closer connections with clients and team members alike.
To ensure your event moves beyond a simple day on the greens to become a memorable and successful brand experience, planning ahead is the crucial first step.
Getting started early with our comprehensive tournament guide can help ensure a winning event where participants thoroughly enjoy themselves, remember your brand and pass the word, and look forward to the next outing.
Before diving into the details, make sure these five key elements are in place:
- Leadership and Crew: Identify a strong captain (tournament director) and a capable crew (volunteers and committees).
- Format and Course: Choose the right course, playing format, size, and inclusions for your target audience.
- Affordable Entry: Set entry fees that are appropriate for the value and goals of your event.
- Promotion: Prioritize event communication and promotion to maximize attendance and excitement.
- Revenue Strategy: Plan for revenue generation through sponsorships, donations, auctions, raffles, and contests.
Mastering the Team & Timeline
Who Will Lead the Effort?
Planning should be directed by a dedicated tournament chairperson or lead, who must be supported by a volunteer committee.
Most tournaments require just two core committees:
The Event Committee: Focuses on logistics, course coordination, activities, and meals.
The Sales Committee: Handles sales, promotion, registrations, prizes, giveaways, event/hole sponsors, and silent auction/raffle items.
To get people involved, create a document that outlines the event’s goals, initial budget, deadlines, benchmarks, roles, and responsibilities. The number of volunteers needed will depend on the tournament’s overall size, scope, and activities.
The Critical Timetable
Ideally, you should begin planning a year in advance and work backward to the day of the event.
3+ Months Before: Announce, promote, advertise, and send invitations. Follow this with a strategic communication cadence leading right up to the tournament date.
The Tournament Checklist for Success
Use the following points to guide your planning process:
Location & Participants
Location: Select a course or location(s) that are centrally located, affordable, and flexible.
Player Count: The rule of thumb is a maximum of 144 players for an 18-hole event.
Format: A scramble with hole activity is the most popular format for corporate outings.
Financial Planning
Revenue Expectations: Clearly decide if the goal is to be a fundraiser with sponsors, or simply to cover costs.
Sponsorships: When seeking sponsors, highlight the benefits they receive, focusing on key exposure and overall ROI.
Prizes & Awards: Prizes and awards should account for approximately 25% of your total budget.
Budget Items: Be sure to factor in all costs, including:
✔ Golf and cart fees.
✔ Food and beverages (and what’s included in the entry fee).
✔ Tee prizes (giveaways) and awards.
✔ Photography, speakers, or entertainment.
✔ Insurance and possible website costs.
✔ Printing, promotional costs, lodging, and transportation.
Final Logistics
Giveaways: Keep in mind that participants expect giveaways as part of the event experience.
Registration: Ensure the registration process is accessible and simple for players to use.
Post-Tournament Evaluation
Don’t let the planning end on the final putt. Evaluate the event honestly, invite player feedback, and identify improvements for future outings.
Guarantee Your Brand’s Impact by Engaging Us
Don’t let the complexity of sourcing giveaways, managing decoration, and coordinating logistics derail your event. Your tournament’s success hinges on securing the right prizes and swag.
We are your single-source solution, ready to align your branded merchandise with your tournament’s goals, handle the logistics, and ensure your participant giveaways leave a lasting impression.
Ready to Top the Leaderboard?
Let us manage the merchandise and more. Contact your dedicated account representative or reach out to us today to get started with your strategic tournament planning.
Ace Your Golf Outing Goals by Reaching Out Now
Let us manage the merchandise and more. Contact your dedicated account representative or reach out to us today to get started with your strategic tournament planning.
877.677.9988
Plan for your next brand golf tournament or outing, and find everything you will need: golf products, supplies, inspiration & more
