Why We Love AllBirds

Fashion is often synonymous with waste, but Allbirds is charting a different course. Known for its minimalist design and unmatched comfort, Allbirds has become a global icon of eco-conscious innovation. From carbon-negative materials to cradle-to-grave accountability, Allbirds is proving that branded merchandise can be both stylish and sustainable. For companies seeking to align their brand with environmental leadership, Allbirds offers more than apparel—it offers a movement.

A Mission to Make Better Things in a Better Way

Allbirds was founded with a singular goal: to create products that are better for people and the planet. As a Public Benefit Corporation and Certified B Corp, Allbirds embeds environmental and social impact into every decision. Their sustainability strategy is built on three pillars:

Measure: Allbirds tracks the cradle-to-grave carbon footprint of every product—from raw materials to manufacturing, shipping, customer use, and end-of-life.

Reduce: Through regenerative agriculture, renewable energy, and material innovation, Allbirds is cutting emissions across its supply chain.

Remove: The brand invests in nature-based carbon removal projects and offsets emissions to maintain carbon neutrality across its operations.

Material Innovation That Matters

Allbirds is leading the charge in replacing petroleum-based synthetics with natural, low-impact alternatives:

• ZQ-certified Merino Wool: Ethically sourced from regenerative farms in New Zealand, including Lake Hawea Station, which sequesters more carbon than it emits.
• Tree TENCEL™: Made from FSC®-certified eucalyptus, grown with significantly less water and processed in a closed-loop system.
• SweetFoam®: A carbon-negative EVA foam made from Brazilian sugarcane, used in midsoles for lightweight cushioning.
• Trino® and TrinoXO™: Blends of wool and tree fiber, with natural odor-reducing properties.
• Plant Leather: Made from vegetable oil, natural rubber, and bio-based materials—40x less carbon-intensive than traditional leather.

These materials aren’t just eco-friendly—they’re soft, breathable, and built for performance.

Circularity and Conscious Consumption

Allbirds is tackling fashion’s waste problem head-on:

ReRun™ Marketplace: A resale platform for gently used and imperfect products, powered by Trove, extending product life and reducing landfill waste. [rerun.allbirds.com]

Product Donations: Lightly worn shoes are donated to Soles4Souls, supporting communities in need.

Packaging: Allbirds uses 90–100% recycled cardboard and is continuously improving packaging design to reduce material use and carbon impact.

Carbon Accountability and Climate Goals

Allbirds is committed to:

• Cutting its per-product carbon footprint by 50% by 2025, and reaching near-zero emissions by 2030.
• Disclosing the carbon footprint of individual products, helping consumers make informed choices.
• Prioritizing ocean shipping over air freight and using renewable energy in its owned facilities.

Their Flight Plan outlines over two dozen initiatives already completed to reduce emissions, and they’re ahead of schedule.

Branded Merchandise That Reflects Your Values

Allbirds offers co-branded opportunities for companies looking to gift or outfit teams with sustainable, high-performance apparel and footwear:

• Custom embroidery and logo placement
• Eco-conscious packaging and storytelling
• Partnerships with wellness influencers and purpose-driven campaigns
• Access to limited-edition collections, including the net-zero M0.0NSHOT sneaker, a groundbreaking innovation in sustainable footwear

Whether it’s a corporate retreat, client appreciation gift, or employee onboarding kit, Allbirds helps brands make a statement that’s as comfortable as it is conscious.

Why Allbirds Matters Now

As branded merchandise becomes a reflection of corporate values, Allbirds offers:

Verified sustainability through third-party certifications and transparent reporting

Material innovation that sets industry standards

Social impact through fair labor, regenerative farming, and carbon removal

Design-forward products that people actually want to wear

Allbirds isn’t just a footwear brand—it’s a blueprint for better business.

Final Thoughts

Allbirds proves that branded merchandise can be more than promotional—it can be planet-positive, people-first, and performance-driven. For companies ready to walk the talk, Allbirds offers a simple but powerful promise:

Better Things. Better Way. Every Step Counts.

*Images courtesy of AllBirds