Cardinal Health is a global, integrated healthcare service and products company that provides customized solutions for hospitals, health systems, pharmacies, ambulatory surgery centers, clinical laboratories, and physician offices worldwide.
Each year, Cardinal Health hosts their Retail Business Conference (RBC), the largest tradeshow for independent pharmacies. Here, owners and their teams can learn from industry experts, visit with over 300 of the top vendors in the industry, and network with one another. Attendees from over 4,000 independent pharmacies participate annually.
For their Nashville RBC, Cardinal Health was looking for promotional products that would leave a lasting impression on the conference attendees.
Leaderpromos Agency went to work concepting amenities that would honor the spirit of Music City while still upholding the brand standards of Cardinal Health. We didn’t want to offer the same old products you see at every conference (you know, the ones you throw away as soon as you get home). We wanted this collection to stand out.
But our agency didn’t stop there. In fact, several of our staff members attended the event to help with products and support the Cardinal Health team in person. We also set up a booth at the vendor tradeshow that celebrated and catered to the attending pharmacy owners. Our team was committed to not only creating products for the event but also helping the client see the RBC through to success.
From a custom-made convention tote to a boot-shaped koozie to record-shaped luggage tags and beyond, attendees were presented with a cohesive collection of memorable amenities. By creating fun and functional promotional products that attendees would continue to use, we helped raise awareness and recognition for Cardinal Health even after the conference had ended.